This idea refers to a hypothetical system the place vacationers expertise a heightened want for premium flight experiences, particularly these related to a “Most Priceless Passenger” (MVP) standing. Think about a state of affairs the place available details about unique perks, like expedited boarding, entry to airport lounges, and preferential seating, fuels a want for these elevated journey facilities. This aspirational dynamic may drive competitors amongst airways to supply more and more engaging MVP applications and improve the perceived worth of attaining elite standing.
The potential implications of this phenomenon are vital for the airline business. Elevated demand for premium companies may result in greater income streams and encourage airways to take a position additional in bettering the shopper expertise for his or her most loyal passengers. Traditionally, airways have used tiered loyalty applications to reward frequent flyers and incentivize model loyalty. This idea builds upon that basis, suggesting a extra pronounced and doubtlessly influential position for perceived standing in shaping client conduct throughout the air journey market.