The phrase signifies a consumer’s quick must find a particular frozen dessert institution, Kathy’s Frozen Custard, inside their proximity. It represents a search question pushed by a want for fast gratification and entry to a selected services or products provided by that enterprise.
Any such geographically-focused search displays the rising significance of native companies in client habits. The power to shortly discover and entry desired items and providers in a single’s quick space enhances comfort and drives patronage. The historic development in the direction of personalised and localized search experiences has additional amplified the importance of those location-based inquiries.